Automation for Marketing Teams
Unify campaign exports, lead routing, and performance reporting — without living in fifteen browser tabs.
Marketing
Autonomous Ghost connects ad platforms, CRMs, analytics warehouses, and creative tools so marketing ops ship campaigns faster, reconcile spend accurately, and route leads before SLAs slip.
Pain point
Weekly performance decks assembled manually from Meta, Google, and LinkedIn exports
Pain point
MQL routing delays when spreadsheets sit between forms and Salesforce
Pain point
UTM and naming inconsistencies breaking attribution reports
Outcome
Monday-ready dashboards synced to Sheets or Looker
Outcome
Leads scored and assigned in CRM within minutes of form submit
Automate marketing workflows
Autonomous Ghost connects ad platforms, CRMs, analytics warehouses, and creative tools so marketing ops ship campaigns faster, reconcile spend accurately, and route leads before SLAs slip.
Built for marketing ops & demand gen
Ad platform ingest
Pull spend, impressions, and conversions from Meta, Google Ads, LinkedIn, and TikTok.
Lead routing & enrichment
Score inbound leads, enrich firmographics, and assign owners by territory or ABM tier.
Creative & asset workflows
Request approvals, resize assets, and publish to CMS or ad libraries from one flow.
Attribution hygiene
Validate UTMs, normalize campaign names, and flag broken tracking before launch.
Compliance & security
Role-based access for CRM and ad accounts, encrypted OAuth tokens, and audit logs for lead handling. DPAs available on Team and Enterprise plans.
Real-world workflows
Use case 1
Consolidate multi-channel spend into a single executive summary every Monday
Use case 2
Route webinar registrants to SDR queues with enriched company data
Use case 3
Pause underperforming ad sets when CPA crosses a threshold
Use case 4
Sync event booth scans to nurture sequences the same day
Step-by-step automation
Step 1
Form submit → enrich → score → Salesforce lead → Slack alert to owner
Step 2
Nightly ad export → normalize UTMs → warehouse load → Looker refresh
Step 3
Creative brief approved → generate variants → upload to ad library → notify channel lead
Get started in minutes
Step 1
Connect ad platforms, CRM, and analytics destinations in Ghost Connections
Step 2
Import the Marketing Lead Router or Campaign Performance template
Step 3
Map UTM and campaign naming rules to your governance doc
Step 4
Schedule nightly reporting and test lead routing with sandbox records
